Everyday we see hundreds of company logos as we go through our lives. Whether we drive past them or see them online, our eyes are bombarded with these logos everyday; however, if we take a closer look at some of these logos we can see “logo-ception” or a logo within a logo.
The shipping giant FedEx, is known for its fast and efficient shipping services. The logo features the words Fed and Ex both in different colors. In between the “E” and the “x” we can see an arrow pointing forward implying progress and moving forward.
Baskin Robins is famous for all 31 flavors of ice cream that it features in their stores, but there logo is just as famous. The logo has “BR” with “baskin robins” under it. However, if you look closer you can see that part of the B is actually a 3 and part of the R is a 1, making the 31 for their famous 31 flavors.
Amazon, where you can buy anything “from a to z” (remember this!), is an online shoppers paradise. People can find anything that there heart may desire and more. The logo of Amazon is also very clever. We see that the logo has “amazon” with an arrow under which starts at a and points to z. Pretty clever huh? Plus the arrow can double as a smile.
No party would be complete without chips and some sort of dip. And what chip is perfect for that job? Tostitos! The chip brand features a variety of chips for any situation. The logo is also pretty cool too. The two tostitos are people sharing chips and a bowl of salsa which is the dot in the “i.”